What you'll need
A quick preview of what the audit can use. Most sections can be skipped if you don't have something handy, the wizard will walk you through exactly how to get each item, step by step, with tooltips and instructions along the way.
Analytics and reporting
- GA4 exports: Traffic acquisition, User acquisition, Landing pages/engagement, and Conversions/key events (4 CSV files)
- Search Console exports: Search results and Pages (2 zip files, not plain CSVs)
Performance
- A PageSpeed Insights screenshot (desktop)
Screenshots
- Homepage (desktop and mobile)
- Up to 5 key pages (at least 1 required)
- Navigation, including open/mega-menu states
- Forms and lead capture, including a submitted test enquiry
- Shop/product pages (eCommerce businesses only)
Optional
- Third-party tool screenshots (CRM, booking, live chat, etc, up to 5)
- Brand materials (1 file)
The more you provide, the more specific and useful your recommendations will be. Skipped sections mean we can only give general guidance in that area.